Group News | Chengdu Restaurant (Hong Kong Lan Kwai Fong Store) Grand Opening

On May 9, 2025, Chengdu Yan, a high-end Chinese food brand under Xiangtianxia Group, officially opened at the California Tower in Lan Kwai Fong, Central, Hong Kong. This is a new masterpiece of Chengdu Yan, following Chengdu, Xichang, and Suzhou. This opening is not only the first international show of Chengdu Banquet brand out of the Chinese Mainland market, but also an important milestone in its expansion of the international market and global reach.

On the day of the opening ceremony, Zhu Quan, founder and chairman of Xiangtianxia Group, He Yu, co-founder and CEO of Xiangtianxia Group, Dr. Allan Zeman, chairman and CEO of Lan Kwai Fong Group in Hong Kong, as well as Hong Kong celebrity Chen Baixiang and many other guests gathered at the scene to witness this milestone moment together.

Hong Kong is not only a global financial center, but also a bridge for the intersection of Eastern and Western cultures and cuisine. For this reason, the Chengdu banquet brand has settled in Lan Kwai Fong, Central, Hong Kong, to engage in dialogue with the world through the integration of Sichuan and Guangdong, opening a new chapter in global strategy. In the future, we will rely on Hong Kong's advantageous geographical advantages, diverse catering culture, and important hub connecting mainland China and international markets to actively expand the international market and showcase the essence of Sichuan's food culture.

Chengdu Banquet, since its inception, has taken "standing at the forefront of the world to see Chengdu" as its brand concept, relying on more than 20 years of experience and resources in the catering industry of Xiangtianxia Group, seizing the world's top ingredients, innovating international standard services, Michelin starred chefs in charge, and innovating the "Sichuan Guangdong" fusion cuisine, introducing the world and making Chengdu go global. Always maintain insight and innovative spirit in line with the world. After seven years of accumulation, Chengdu Banquet has opened stores in many cities in China, and has won many honors such as Michelin One Star, Black Pearl One Star, and Wutong Three Star.

The steady development of Chengdu Banquet relies on its strong team strength. The brand has an elite team consisting of a Michelin starred Black Pearl team, a luxurious five-star hotel executive chef, a food and beverage director, and a team with rich management experience. At the same time, the environmental design of the Chengdu banquet is also highly distinctive, designed by renowned architect Shen Lei from the internal architectural design firm, integrating contemporary international aesthetic perspectives and cleverly incorporating elements such as hibiscus flowers, sun mythical birds, and bamboo weaving art. It is a poetic space that combines humanistic heritage, hidden luxury and privacy, and international style. Presenting a high-end Chengdu banquet of international standard.

After the opening of its first store in Hong Kong, Chengdu Banquet marks its transition from a regional benchmark to an international stage. In the future, Chengdu Banquet will use Hong Kong as a pivot and cuisine as a link to export Sichuan cuisine culture to the world and strengthen the brand's global competitiveness. Practice the brand concept of "standing at the forefront of the world to see Chengdu" and let the world see the charm of Chinese catering culture.

The official website of the Hong Kong Special Administrative Region of China, "Hong Kong Government One Stop", conducted a special report on the opening of Chengdu Banquet (Lan Kwai Fong branch in Hong Kong). Liu Zhiyuan, Assistant Director General of Invest Hong Kong, said in an interview, "We warmly welcome 'Chengdu Banquet' to join the vibrant catering market in Hong Kong. Their choice of Hong Kong as an important base for brands to go global confirms that Hong Kong is an ideal springboard for high-quality brands to expand their global market and enhance their influence in the region. At the same time, it further enriches our diverse catering culture and consolidates Hong Kong's position as a world-class culinary capital